Pebb'l

A sleek brand extension by S'well for
anxiety management and focus support.

Problem

With many working professionals transitioning back to the office after working from home, there is a trend of decreased focus and higher levels of anxiety, due to the pandemic.

Managing anxiety levels and dealing with attention deficits can be frustrating and embarrassing, especially in a professional sphere.

Opportunity

Opportunity lies in creating a water bottle that ties a healthy habit to calming, refocusing techniques.

1 month

Product Development

Pebb'l is discrete and sleek.

Pebb'l is a brand extension of S'well, elevating their existing

athleisure-esque bottles to fit into professional environments; from team meetings to conference calls.

The brushed stainless base combines the hammered copper finish steel for a classic look and innovative feel.

Refocusing and recentering made easy.

The bottom of S'well is a well-hidden fidget spinner. Easy to hide and non-distracting from those around you, it spins easily on a ball-bearing track.

Pebb'l's cap is the most innovative feature, designed to fit on all existing S'well bottles, the Pebb'l cap becomes a worry stone, with a thumb-sized indentation, used for relaxation or anxiety relief.